Experience Empathy Driven Marketing

About

This is not about us – it’s about you and your audience. At Brandsonify, we believe in the power of empathy-driven marketing to change how customers interact with your brand.

We believe empathy can increase engagement, build trust, and help your business thrive.

In our years of business, we’ve found that empathy is the key to connecting brands and customers. With an empathy-driven approach to marketing, you can build authentic and meaningful relationships with your customers based on trust. You can transform how your brand is perceived.

Our Story

Brandsonify was born out of the idea that general marketing is broken; it’s broken because it lacks empathy.

Look at the world around you. The world is full of impersonal and detached customer experiences, endless commercials that don’t interest you, and products that just don’t hit the mark. We’ve all heard the saying that half of your marketing dollars are working, you just don’t know which half.

We’re here to help companies get more out of every marketing dollar they spend. We believe marketing should empower brands and help them thrive. Marketing should be accessible, creative, and empathetic. It should be a better way for brands and customers to communicate with one another and build trust.

Ultimately, consumers do business with brands they like and trust. There is no better way to gain trust and likeability than through empathy. We believe modern marketing techniques need an empathetic touch. Marketers need to put themselves in the shoes of consumers to understand them and their pains.

Brandsonify is poised to change all of this. We take an empathy-driven approach to help brands connect with consumers. We are making branding and marketing more efficient through intelligent integration of services, software, and advertising.

Our Team

We are an award-winning team of marketing and branding experts brought together by our passion for empathy-driven marketing. Our approach to marketing brings together cutting-edge marketing tools with the power of empathy to attract customers, change perceptions and inspire customers to take action. Combining a rich experience in the field with talent, expertise, and intuition, we offer a unique, carefully-crafted empathy  branding and marketing experience for brands that want to transcend the boundaries of conventional marketing and connect with people on a personal level.

Our Approach

  • 1. Define your core values and establish what makes your brand unique.
  • 2. Understand your audience and uncover their pain points.
  • 3. Engage and inspire people with attention-grabbing, emotionally-charged content.

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Case Study Highlights

Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”

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Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.

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The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.

Recent Blogs

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4 Positive Effects of a Successful Rebrand

All successful rebranding campaigns, whether they are a complete retooling of your corporate identity or a smaller brand refresh, will improve the way your audience perceives your business. But how do you determine whether you’ve

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