Experience Empathy Driven Marketing
This is not about us – it’s about you and your audience. At Brandsonify, we believe in the power of empathy-driven marketing to change how customers interact with your brand.
We believe empathy can increase engagement, build trust, and help your business thrive.
In our years of business, we’ve found that empathy is the key to connecting brands and customers. With an empathy-driven approach to marketing, you can build authentic and meaningful relationships with your customers based on trust. You can transform how your brand is perceived.
Brandsonify was born out of the idea that general marketing is broken; it’s broken because it lacks empathy.
Look at the world around you. The world is full of impersonal and detached customer experiences, endless commercials that don’t interest you, and products that just don’t hit the mark. We’ve all heard the saying that half of your marketing dollars are working, you just don’t know which half.
We’re here to help companies get more out of every marketing dollar they spend. We believe marketing should empower brands and help them thrive. Marketing should be accessible, creative, and empathetic. It should be a better way for brands and customers to communicate with one another and build trust.
Ultimately, consumers do business with brands they like and trust. There is no better way to gain trust and likeability than through empathy. We believe modern marketing techniques need an empathetic touch. Marketers need to put themselves in the shoes of consumers to understand them and their pains.
Brandsonify is poised to change all of this. We take an empathy-driven approach to help brands connect with consumers. We are making branding and marketing more efficient through intelligent integration of services, software, and advertising.
We are an award-winning team of marketing and branding experts brought together by our passion for empathy-driven marketing. Our approach to marketing brings together cutting-edge marketing tools with the power of empathy to attract customers, change perceptions and inspire customers to take action. Combining a rich experience in the field with talent, expertise, and intuition, we offer a unique, carefully-crafted empathy branding and marketing experience for brands that want to transcend the boundaries of conventional marketing and connect with people on a personal level.
Whether you plan to refresh your logo or create a new brand identity for your company,getting started is the hardest part.
So, where do you start?
Get a more accurate, up-to-date snapshot of your current brand identity. You will also have a clear understanding of what you need to refresh or change about your brand identity to turn the vision into a reality.
The Art of Empathy
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Case Study Highlights
Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”
Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.
The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.
Maybe the time has come for you to rebrand your business. But how do you get started? Do you change your logo and then worry about the rest? Rebranding can turn a brand into a
Successfully rebranding a small business is no mean feat – there are many aspects to consider and pitfalls to avoid. Still, creating a brand identity which resonates better with your audience is a monumental boon
Perhaps engagement levels have dropped across channels. Or maybe it’s just the look of your brand that has become a bit faded. Whatever the reasons, you may have been quietly harboring the idea of rebranding
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