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Design Thinking Steps: How to Effectively Work Through “The Big 5”

  • Design thinking frameworks typically follow a flow: Empathize, Define, Ideate, Prototype, Test.
  • Frameworks are structured in feedback loops that make iterating, testing, and integrating user needs an easy, ongoing process.

3 Key Benefits To Maintaining Brand Consistency

Brand consistency the cornerstone of every successful brand we know today.

It’s common knowledge that customers b

New and Useful Best Practices For Email Marketing That’ll Get You Higher Engagement Rates

A lot of people claim email marketing is dead. But is it really?
For B2B audiences, email is the  third most influential source of information behind col

How To Create Customer Experience That Builds Brand Value

In today’s competitive era, products and services are no longer the differentiators for business; customer experience is all that counts.

Each experience starts the moment a customer learns about your brand, and carries throughout the lifecycle

IDEO’s 6 Step Human-Centric Design Thinking Is Key To Problem Solving– Here’s Why

  • IDEO’s 6 step human-centric design thinking process is key to creating products users actually want.
  • Different from standard 5 steps, this approach includes Observation, Ideation, Rapid Prototyping, User Feedback, Iteration,