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The Ultimate Guide to Rebranding Your Business

6 Common Mistakes to Avoid When Rebranding a Small Business

6 Critical Signs That It’s Time to Rebrand Your Business

5 Ways to Reduce the Costs of Rebranding

rebranding agency

There are many reasons to rebrand your company. Perhaps your brand is outdated or doesn’t stand out from the competition. Or maybe the business has grown to the extent that you need a new corporate identity to realize its full potential. Either way, you shouldn’t think about rebranding as an expense, but rather as an …

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4 Positive Effects of a Successful Rebrand

rebranding your business

All successful rebranding campaigns, whether they are a complete retooling of your corporate identity or a smaller brand refresh, will improve the way your audience perceives your business. But how do you determine whether you’ve succeeded in developing a brand identity which rates higher in the eyes of your potential customers? Looking at your website …

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4 Best Reasons to Work with a Rebranding Agency in 2020

6 Tips for Creating a Better Brand Marketing Strategy in 2020

7 Things You Shouldn’t Leave Out of Your Corporate Branding Guidelines

A Quick Guide to Choosing the Right Rebranding Agency

Discover the Best Rebranding Campaigns of 2018


If you’re planning a rebrand, a quick look at some of the best companies that have rebranded themselves in 2018 can refresh your perspective and inspire you. Uber’s rebrand may have already caught your eye, but what about the other great rebrands of 2018? A common thread runs through most of the successful rebranding campaigns …

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How to Refresh Your Logo


Why rebrand a logo if it doesn’t look bad? Even big brands like Coca-Cola or Apple refresh their iconic logos now and then, so why shouldn’t you? For many companies, updating the logo is part of a natural cycle that aligns their vision with audience expectations. A logo refresh is often essential for a successful …

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How to Rebrand Yourself on Social Media in 2020

empathy rebranding

Rebranding on social media means more than changing your logo and fan page description. It’s a process that takes time and that may challenge your creativity. To put it another way, social media users are bombarded with information every day – for your rebrand to attract attention, you need to make it special. Did you …

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What Is Emotional Branding and How It Can Bring Customers Closer to Your Business?

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Case Study Highlights

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Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”


Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.


The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.



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