Case Studies

Instagram launched in October of 2010 and took the social media world by storm. It was mobile-first and focused on visual content, a combination which turned out to be a true recipe for success. By 2016, the platform had more than 400 million users. At that point, it was clear that Instagram developed into something […]

Dating back to 1937, Old Spice is a brand with a long and venerable history. It covers a range of men’s grooming products, with its antiperspirants and body washes being among the most popular. However, despite its many years of success, the company encountered serious branding problems following the turn of the millennium. To counteract […]

Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the […]

The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise. Fast forward […]