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Case Studies

Old Spice’s 2010 Rebrand

Old-Spice

Dating back to 1937, Old Spice is a brand with a long and venerable history. It covers a range of men’s grooming products, with its antiperspirants and body washes being among the most popular. However, despite its many years of success, the company encountered serious branding problems following the turn of the millennium. To counteract …

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Airbnb’s 2014 Rebrand

AirBNB

Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the …

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