Has your business outgrown your brand? Or does your current brand identity no longer connect with your audience? Rebranding is a natural process in the life of any successful brand. When you recognize rebranding as an opportunity, it can help you transform your brand for the better.
We believe rebranding is more than an effective marketing strategy. Rebranding is a wonderful opportunity to rediscover your core values and reconnect with your audience. It provides the incentive you need to revisit, update, and improve your brand identity. It inspires you to focus on what makes your brand special and find your authentic voice.
Get Rebranding Right the First Time
Customers today buy on emotion and then use logic to justify their purchase. Overwhelmed with choices, most customers fall back on their instincts and choose not what they think is right but what they feel is right. But brands often fail to grasp this, which is why so many rebranding campaigns fail to bring the desired results.
We believe that understanding both your brand vision and your audience is essential before defining your rebranding strategy. That’s why we use a brand analysis to take a snapshot of your brand identity and identify the key focus areas.
The Power of Empathy
At Brandsonify, we believe that empathy is the key to a successful rebrand. Our experience helping companies rebrand has proven time and time again that appealing to people’s emotions is the key to connecting with customers. We use empathy as the cornerstone of the rebranding campaigns we design. By putting people first, we make your rebranding authentic and humane.
Do you need a simple visual refresh? Or has the time come to create a fresh new identity for your brand? When your current brand identity holds you back, when it’s not in tune with what your customers need, it’s time to rebrand.
Make Your Rebrand Great
Rebranding is all about creating the best version of your brand possible. It’s about focusing on what’s relevant to you and your audience. Rebranding is a process and takes time. But we are here to take the stress out of rebranding and inspire you every step of the way.
Our complete rebranding solution gives your brand the impetus it needs to keep on growing and reach a wider audience. We can guide you through all stages of the rebranding process, from logo design to empathetic marketing.
Make your rebrand special. Use it to connect with your audience on a deeper level. Get started now.
Whether you plan to refresh your logo or create a new brand identity for your company,getting started is the hardest part.
So, where do you start?
Get a more accurate, up-to-date snapshot of your current brand identity. You will also have a clear understanding of what you need to refresh or change about your brand identity to turn the vision into a reality.
The Art of Empathy
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Case Study Highlights
Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”
Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.
The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.
Maybe the time has come for you to rebrand your business. But how do you get started? Do you change your logo and then worry about the rest? Rebranding can turn a brand into a
Successfully rebranding a small business is no mean feat – there are many aspects to consider and pitfalls to avoid. Still, creating a brand identity which resonates better with your audience is a monumental boon
Perhaps engagement levels have dropped across channels. Or maybe it’s just the look of your brand that has become a bit faded. Whatever the reasons, you may have been quietly harboring the idea of rebranding
In need of a new brand refresh, reboot or overhaul?
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