Content marketing is a form of digital marketing that involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. The goal of content marketing is to drive profitable customer action by building trust and credibility with the audience over time. It can benefit a business by attracting and retaining customers, increasing brand awareness and credibility, generating leads and sales, and improving search engine rankings. Additionally, content marketing can also help to establish thought leadership in the industry and establish a business as a credible source of information in their field.
