Is Your Company’s Rebrand Checking All Of The Boxes?
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Case Study Highlights
Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”
Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.
The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.
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A rebranding can be a pivotal moment for a company. If done right, it can help a struggling company turn its fortune around, or it can propel a growing business to even greater heights. It
4 Positive Effects of a Successful Rebrand
All successful rebranding campaigns, whether they are a complete retooling of your corporate identity or a smaller brand refresh, will improve the way your audience perceives your business. But how do you determine whether you’ve
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