Say no to boring, impersonal, unengaging marketing. Stop selling to your customers and start understanding them. Connect with them using emotional marketing and address their pain points and concerns. Appeal to their emotions and show them that you care about their values. 64% of consumers say shared values help them trust a brand.
You may have built a great brand, but if you don’t market it effectively, nobody will know about it. But how can you send the right message to the right audience when there is so much marketing noise out there? How can you choose the right channels, craft the right content, and present it in the right way?
Empathy Brand Marketing That Promotes Your Core Values
Your brand is special. It has a unique history and a distinct identity. It fulfills a purpose that no other brand can fulfill. It exists to make people’s lives easier. You and your team know this, but your customers don’t unless you send the right message.
Using emotion in your marketing is the key to spreading the word about your brand. It’s the key to making your brand familiar and easy to relate to. Your audience is busy and distracted. It’s faced with over 5,000 choices from ads alone every day. You need to cut through all that noise and engage with them on a personal level.
Emotional marketing has the power to arrest attention and drive engagement. It makes people stop and pay attention to what you have to say. It tells an authentic and truthful narrative about your brand.
Take Your Brand Marketing to the Next Level
At Brandsonify, we believe in the awesome power of empathy-driven marketing. We use a fresh, creative, and energetic approach to marketing. Our marketing tactics include blogging, social media, visual marketing, video marketing, and more. We integrate all of these into a consistent and coherent marketing strategy.
More than creating valuable content, we craft a rich and vibrant content experience that’s in tune with your brand messaging. We help you find an authentic voice that connects with your audience right from the start. The result is higher engagement across channels, more trust, and a better reputation for your brand.
Make Your Brand Marketing Great
Customize, scale, and personalize your marketing according to your needs. Focus on your strengths and overcome all obstacles. Reach people when they need to hear your message the most. That’s our promise.
Our complete solution to brand marketing adapts perfectly to your audience and empowers you to create the best version of your brand possible. Get started now!
Whether you plan to refresh your logo or create a new brand identity for your company,getting started is the hardest part.
So, where do you start?
Get a more accurate, up-to-date snapshot of your current brand identity. You will also have a clear understanding of what you need to refresh or change about your brand identity to turn the vision into a reality.
The Art of Empathy
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Case Study Highlights
Uber has made such a massive cultural impact in a relatively short period of time, that it doesn’t need much of an introduction. Founded in 2009, it is the default ride-hailing service. It’s been so significant for the so-called “sharing economy” that it’s common to see services described as “Uber but for something else.”
Founded in 2008, Airbnb is a company which has revolutionized the lodging industry and created a global phenomenon. It is also a majorly disruptive force – the hotel industry is certainly no fan of it, and governments around the world have had various responses to Airbnb’s short-term rental model. Still, the company has transformed the traveling experience for millions, and for many, it has become a way of life.
The first time the world saw the name Dunkin’ Donuts was in 1950. The original shop opened in Quincy, Massachusetts, and it did not take long for the public to fall in love with the donuts and coffee it offered. Consequently, it only took five years for it to grow into a franchise.
Maybe the time has come for you to rebrand your business. But how do you get started? Do you change your logo and then worry about the rest? Rebranding can turn a brand into a
Successfully rebranding a small business is no mean feat – there are many aspects to consider and pitfalls to avoid. Still, creating a brand identity which resonates better with your audience is a monumental boon
Perhaps engagement levels have dropped across channels. Or maybe it’s just the look of your brand that has become a bit faded. Whatever the reasons, you may have been quietly harboring the idea of rebranding
In need of a new brand refresh, reboot or overhaul?
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